Wrexham could, according to a brand and culture expert, star in their own musical that charts the club’s rise under Ryan Reynolds and Rob McElhenney.
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Hollywood co-owners arrived in 2021Rollercoaster of emotions experiencedBrand is building on and off the pitchGetty/GOALWHAT HAPPENED?
The Red Dragons have come a long way in a short space of time, with it only a little over three years since two Hollywood stars completed a stunning takeover in North Wales. Since then, a trip to Wembley, back-to-back promotions, an award-winning documentary series and numerous high-profile transfers have been enjoyed.
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Wrexham are now much more than a standard EFL outfit, which could lead to greater success being enjoyed away from the pitch. Brand expert Nick Ede has told : “I can imagine they might make a movie about Wrexham’s rise, it’s such an interesting and compelling story. It could focus on the regeneration around Wrexham, showing how the football club helped to rebuild the community, which would create even more of a buzz. We could even see a musical next, who knows? We've seen Bend It Like Beckham: The Musical and a play about The Three Lions so it could happen. Especially with Ryan Reynolds, he loves a good old singsong so it could next on the cards and they get an Oscar for it.”
Getty/GOALTHE BIGGER PICTURE
Ede has also likened Wrexham’s rise to that being enjoyed by an iconic figure from the world of music, adding on the mass appeal that they now enjoy: “Who would have thought that this small Welsh town would suddenly become one of the biggest TV hits in the world and have all eyes on them. I can compare it to what Taylor Swift has done when she's gone to different countries and her concerts have helped to grow mini economies thanks to fans buying food and drink and celebrating.”
WHAT NEXT FOR WREXHAM?
Series three of ‘Welcome to Wrexham’ is set to hit screens in May, which covers another promotion-winning campaign, while Reynolds and McElhenney are locked in talks with manager Phil Parkinson regarding summer transfer plans and pre-season tour preparations.