Bieber shared an image of himself rocking Charlotte's third kit, creating a viral moment for the club
Global music star displayed Charlotte merchandise in his Instagram postCelebrity endorsement highlighted growing cultural relevance Charlotte face New York Red Bulls next in MLSGet the MLS Season Pass today!Stream games nowGetty Images SportWHAT HAPPENED
Justin Bieber created an unexpected social media moment for Charlotte FC when the global pop star shared an image of himself wearing the club's merchandise. The popstar has shown support for MLS teams in the past and is a known supporter for the Los Angeles FC, having been seen at their games. The post was quickly capitalized on by Charlotte's social media team, resharing Bieber's post across their official channels.
AdvertisementWHAT JUSTIN BIEBER POSTEDTHE BIGGER PICTURE
Star power gives MLS clubs wider exposure, with figures like Bieber helping teams and the league reach new fans.
Getty Images SportWHAT’S NEXT?
Charlotte FC currently sit in seventh place on the Eastern Conference table with 42 points after 27 games and are in the hunt for a playoff spot. They face host New York Red Bulls next on Aug. 25 followed by an away game against the New England Revolution.